PowerPoint Presentation:
Video Workshop for Resistors
- Rationale and potential for distribution
- Personal testimonials are an effective way to reach undecided voters
- People tend to listen to those who are like themselves
- Personal experiences reach out on an emotional level
- Peer-to-peer communication
- Locally (#FasoGottaGo, local candidate websites, YouTube, Facebook))
- Nationally (Facebook, YouTube, DNC, Move-On, Indivisible)
- Legalities – need for permission/release form from participants to protect videographer and ensure participants are aware of how the video may be used
- How we relate to the digital video image
- person-to-person nature of video in this format
- need to make presentations natural and conversational
- Focusing the message
- brief – no more than one or two key points
- stay on message
- can be about a vote or position
- outline a few bullet points
- can be on a note card or paper
- can be next to the camera
- series tagline #FasoGottaGo at the end for consistency (say it and put it into the graphic)
- Advantages and disadvantages of using cards and notes
- Important to maintain eye contact with camera/viewer
- DON’T OVER REHEARSE!
- Run through it once or twice at most until you or the speaker seems comfortable
- Remember that speaking to a camera is really speaking to a person.
- IF YOU’RE SHOOTING, Have the speaker relate to YOU, behind the camera, and talk to YOU, not the camera.
- This should be a conversation
- If you’re taking a selfie video, imagine the camera is someone you know. Don’t “orate.” Be informal and conversational.
- Covering an event
- Need for an “establishing” or wide shot to set the scene
- Use a series of closer shots of important parts of the event. Remember that people are watching on relatively small screens.
- If you’re streaming, it is better to move with the camera than attempting to use the zoom function
- Storage on phone – most phones have limited storage for video. Some allow you to add more storage.
- Battery back-up: video recording uses a lot of power so make sure you have an external battery
Practical Hints and Techniques
- “Phoneography”
- Framing and composition (If they are speaking about a vote this is where they could follow the original concept and put up the bill # on the wall)
- Camera operation tricks for sharper, steadier, clearer images
- Don’t zoom with your phone!
- Using a video camera
- Same rules for framing & composition
- Minimal zoom with your camera. A motion must be motivated and make sense.
- If you’re planning to edit…
- SOUND!
- Uploading (Facebook, YouTube, etc.)
- Practice workshop with participants acting as both speakers and camerapersons
- Last step: where to send your video for graphics enhancements: msw@indivisiblethefightison.com